Apple’s most anticipated launch of the year is almost here — the iPhone 17 event countdown has officially started. Apple will host its “Awe Dropping” keynote on September 9, 2025, where the company is expected to announce the new iPhone 17 lineup alongside several other products. Reports suggest that as many as eight devices could be unveiled, making this one of Apple’s biggest events in recent years.
Here’s everything you need to know about the iPhone 17 launch, including the date, time, livestream details, expected iPhone 17 models, Apple Watch updates, and other rumored devices.
iPhone 17 Event Date, Time, and How to Watch Live
Apple will stream the iPhone 17 launch event live on multiple platforms. Viewers around the world can tune in via Apple’s official website, the Apple TV app, or YouTube. Apple has already set up a dedicated livestream page to make it easy for fans to set reminders and watch along in real time.
The keynote begins on Tuesday, September 9, 2025 at the following times:
- 10 a.m. PT
- 1 p.m. ET
- 6 p.m. BST
By offering live streaming across multiple platforms, Apple ensures that millions of viewers can follow the announcements as they happen.
iPhone 17 Lineup: What to Expect
The highlight of the September event will be the iPhone 17 lineup, which is expected to include four different models:
- iPhone 17 – The standard version in the new lineup.
- iPhone 17 Air – Rumored to be the thinnest iPhone ever, measuring just 5.5mm thick.
- iPhone 17 Pro – Anticipated to feature a revamped camera system with a 48MP telephoto lens.
- iPhone 17 Pro Max – Expected to include all the Pro upgrades plus a redesigned ultra-wide camera sensor.
The iPhone 17 Air is likely to draw the most attention thanks to its ultra-slim design, while the Pro models are set to target professional users with enhanced photography and display features.
Apple Watch Series 11 and Apple Watch Ultra 3
In addition to iPhones, Apple is also preparing to refresh its wearable lineup. The event is expected to feature:
- Apple Watch Series 11 – Rumored to include improved health-tracking sensors and new fitness features.
- Apple Watch Ultra 3 – Likely to focus on durability and outdoor performance, with reports suggesting advanced health monitoring such as blood pressure tracking.
These updates highlight Apple’s ongoing focus on health technology, expanding the role of the Apple Watch beyond just fitness tracking.
AirPods Pro 3 and Apple TV 4K
Apple is also preparing updates to its audio and entertainment devices:
- AirPods Pro 3 – Expected to launch with improved noise cancellation, longer battery life, and possibly better integration with Apple Intelligence features.
- Apple TV 4K (2025 edition) – A new model that may offer faster performance and smoother streaming for Apple’s growing library of Apple TV+ content.
Together, these upgrades aim to enhance Apple’s ecosystem across entertainment and productivity.
Apple HomePod with Display
One of the most talked-about rumors ahead of the event is the possible launch of an all-new Apple HomePod with a display. This would mark Apple’s first smart speaker to feature a built-in screen, offering better integration with Apple Music, Apple TV+, and HomeKit.
If announced, the HomePod with display could compete directly with Amazon Echo Show and Google Nest Hub, strengthening Apple’s position in the smart home market.
iPhone 17 Event: Biggest Expected Announcements
Based on reports and leaks, here are the products most likely to appear on stage at the September 9 event:
- iPhone 17
- iPhone 17 Air (ultra-thin model)
- iPhone 17 Pro
- iPhone 17 Pro Max
- Apple Watch Series 11
- Apple Watch Ultra 3
- AirPods Pro 3
- Apple TV 4K (2025 edition)
- Apple HomePod with Display
Final Countdown
With the iPhone 17 event just days away, excitement is building around Apple’s new product lineup. The launch is shaping up to be one of Apple’s most important in years, featuring the super-thin iPhone 17 Air, upgraded Pro models with advanced cameras, new Apple Watches with health features, and refreshed accessories such as AirPods and Apple TV.
Apple is expected to expand its ecosystem further, strengthening its position across smartphones, wearables, audio, entertainment, and smart home technology.
Stay tuned as we cover the iPhone 17 launch live on September 9, 2025, bringing you all the official specifications, pricing, and availability details as soon as they are announced.
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You Can Also Read iPhone 17 Upgrade Survey: 70% of U.S. Users Excited to Upgrade
